Although many affiliates love the idea of free traffic, there is no better way to quickly profit from multiple markets as an affiliate than PPC traffic.
The reason why people often shy away from PPC traffic is because they lose money, obviously.
If you knew how to eliminate the risks as much as possible with PPC traffic, you’d soon forget about the long winded efforts of getting free traffic and you’d be looking at making potentially hundreds of sales every day, once you’ve set up an entire network of profitable campaigns.
And the real beauty of PPC is that if you know how to do it right, without losing your shirt in the process, you can make far more money than you would by creating content sites and writing articles with all of your time!
So here are the 3 key principles you must stick to when creating you PPC campaigns in order to minimize risk and maximize profits. If you stick to these core principles, you’ll be able to build campaign after campaign, expanding your wealth at a truly frightening pace…
1. Pick desperate keywords
If you try and target keywords that people use to get generic information and services, (or worse still, free information and free services) then you’ll get a lot of clicks and very few sales.
Instead, you should always try and target people who are on the verge of buying. These people use keywords such as “review”, “comparison”, “buy”, “download”, “course”, “book”, “guide”…and so on.
Better still are people using actual product related keywords such as model numbers, names of books, names of authors etc…
THESE are the keywords where the money is waiting for you, and you’ll find much greater click through rates and much higher conversions if you target these keywords in your advertising.
2. Test and track everything
One of these biggest losses in advertising does not know what works and what is simply draining your wallet. Specifically, you’ll need to know which keywords translate into sales, which ads get the most clicks and sales and also which methods work best to convert the visitors into buyers.
Without this information, you’re running your advertising blindly, and you are guaranteed to be paying for extra clicks that will never make you money as a result.
The idea is to convert more people, so knowing which keywords and sales copy does the best in terms of conversion is where the real money is found.
3. Spy on the successful competition
If all of this seems a little overwhelming (which it can be when you start getting seriously into it) then one of the best ways to reduce the costs and risks of your online advertising is to spy on other advertisers.
See who is consistently running ads, when, how, what and where. How long are they running ads for? How are they promoting the same types of affiliate products are you are?
By having this information at your side, along with the first two points I mentioned in this article, you’ll be well ahead of the game and able to seriously minimize the risks and costs of PPC advertising.
When you have one campaign that is consistently making you a good profit, it’s a simple case of duplicating this as many times as you desire, until you reach a level of income that you wish for. And yes, it really is that simple…
As an affiliate, you’ll know how hard it can become to continually raise your traffic levels and ultimately your sales.
This is partly due to the fact that very few people are usually seeking out your small mini site that is designed to presell a product.
Once of the best ways to get around this constant uphill struggle is to leverage other people and their hard work.
This is done by jumping on the bandwagon of new products and services, and on the general gravy train of well known brands and people. Here’s a few ways to do that…
1. When a new product is launched online, there will always be a period of huge search volumes. These searches come from people using all sorts of keywords to find the products and does their buyer research before handing over their cash.
As an affiliate, this is a great opportunity to get in front of these people as the new products are released to the market, and this works particularly well as keywords relating to new products have less competition in the search engines (making it easier for you as an affiliate to get found).
2. Secondly, you can siphon money off other successful marketers indirectly. This is done by looking at how they are making money and modeling their system.
For example, you could monitor a set of PPC adverts for a specific set of keywords. You would see over a period of time if these people continue to advertise with these keywords and if they do, you can be pretty sure that they are making a profit from their system.
All you need to do is examine how they are making money and model your own business around a similar process (do not copy other people’s work however, as this could land you in court).
3. Post comments and add content to big sites. Spreading your content around the web is one of the most effective ways to get more traffic, but to truly take advantage of the success of others, your aim to get your content found on the big traffic sites where your target audience hangs out.
This is really easy and there’s plenty of ways to do this…
- Join some forums and leave your website link in your signature box, then start making some useful posts.
- Add comments on social sites such as Myspace, Youtube or Yahoo Answers.
- Or post comments on high traffic, on topic blogs in your niche.
- Or better still, create some high quality content that is totally exclusive and original, then offer that content to a big player in your market for them to post on their website or blog (in exchange for a link back to your website).
As you can see, with so many websites popping up daily allowing you to add your own content (and links) to, there’s an increasing amount of opportunities to get traffic to your website. The key is to get in front of the right people. Do this by leveraging the big players in the same market as you and getting your links seen by THEIR visitors.
If you make the effort with just a few of these techniques, you’ll soon be piggybacking the rich and start seeing your own affiliate cheques rolling in.
Let’s face it; nobody wants to pay for every single visitor they get to their websites right?
Sure, PPC is a powerful aspect of internet marketing, but also requires a lot of maintenance and higher risks.
However, with free traffic, all you’re giving up is your time (presuming you’re trying to get it yourself).
But time is not something we have an abundance of, so let’s look at how to get plenty of free, targeted traffic to your websites as an affiliate…today!
1. Focusing on a huge market
The first piece of the puzzle is the demand. No matter what you do to promote your website, you’ll always struggle if there is simply too little demand inside the marketplace you get involved in.
Don’t be afraid to go after the big markets, as clearly there is so much demand going on, you can take a small cut off the side and still make a killing.
2. Articles that focus of huge demand topics
It’s no secret that articles are still one of the best ways to drive traffic to any type of website that you desire. However, many people still make the mistake of writing articles that are not targeting the right people for their affiliate offers.
To avoid this, simply do your due diligence when picking out keywords to focus your articles on. Write the entire article around the keyword. The keyword itself must be a keyword that is closely related to the offer you’re trying to promote.
For example, don’t write an article on aerobic exercises and try to promote tennis shoes. Instead, write an article on a specific tennis training technique and then talk about how a good tennis shoe can help you in your game…THEN lead the visitor to your tennis shoes website.
To get lots of free traffic as an affiliate using articles, you do NOT always have to write hundreds of articles, you just need to write quality articles that people will link to, share and most importantly, click through to your website from!
3. Lots of inbound links
Another key to serious traffic from the search engines and referring websites is inbound links. The more you have the more listings you’ll be rewarded with in the various search engines.
Sure, it’s not always a quick way to get traffic, but boy is it worth it. Here’s what you can do to get started:
- comment on other people’s blogs
- submit your site to relevant niche directories
- write more articles
- write exclusive content for other websites to use with a backlink to your website
4. Jumping into large portal sites
Social networking sites are a haven for traffic, purely due to the large volume of people visiting them each day. Youtube, Digg, Myspace, Facebook, and thousands upon thousands of other sites are teaming with people who are interested in the products you are promoting.
Get over there and start dropping some links, adding content and getting involved. You don’t need to devote your life to this, just dip your feet in and get some extra exposure to your website, leveraging the sheer volume of existing traffic on these websites.
These techniques will truly accelerate your online profits, so make sure you take note or bookmark this page so you can reference them when you start getting your hands dirty!
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